Smartwyre Launches Compass, a New Insights Platform for Profitable Growth
DENVER—Smartwyre® today announced the launch of Compass, a new insights platform built to help businesses in essential industries turn complex commercial data into clearer decisions that drive profitable growth.
The first capability available under the Compass platform is Channel Compass, designed for manufacturers that pay rebates and go to market through complex channel relationships.
Manufacturers spend billions of dollars every year on rebates, incentives, discounts, and market funding to influence buying behavior and drive growth. Yet many still rely on disconnected systems and after-the-fact analysis to understand whether those investments produced profitable outcomes.
Channel Compass helps manufacturers see which commercial investments are driving profitable growth, where margin may be leaking, and how to improve return on the money they already spend in the market.
With Channel Compass, manufacturers can:
Understand which products, customers, and channels generate the strongest return
Improve allocation of market funding and rebate investments
Identify programs that drive profitable growth
Evaluate the effectiveness of channel strategies
Uncover opportunities to improve margin
“Manufacturers have always had pieces of this information, but most systems were never designed to connect commercial activity to business outcomes,” said John Brubaker, Chief Revenue Officer at Smartwyre. “Most companies can tell you what they sold and what they paid out. Far fewer can tell you what they actually kept.”
Today, many manufacturers rely on disconnected systems and season-end analysis to evaluate commercial performance. As a result, critical decisions about rebates, incentives, and channel investments are often made before teams fully understand the outcomes from previous programs.
Compass helps organizations turn commercial data into better business decisions.
As Smartwyre’s insights platform, Compass helps customers move from reporting what happened to understanding what to do next. Future Compass capabilities will help businesses optimize commercial investments, improve performance, and drive profitable growth.
“Customers aren’t asking for another dashboard,” said Brubaker. “They’re asking how to make better decisions with the billions of dollars already moving through their commercial programs.”
Channel Compass is the first capability within the Compass platform, with additional Compass offerings planned over time.
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