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This executive round table features a discussion led by John Brubaker, CEO of Smartwyre, with guest speaker Sally Jenkins, a renowned sports columnist and author. The event focuses on translating insights from the sports world to business, particularly for the agribusiness community.

Sally shares principles derived from sports that can be applied to improve business performance, including conditioning, practice, discipline, candor, culture, failure, and intention. She discusses the importance of these principles through examples of famous athletes and coaches, emphasizing the need for clear intentions, resilience in the face of failure, and creating a positive culture within organizations.

The Q&A session addresses challenges in applying these principles and highlights the importance of patience, clear communication, and incremental responsibility in fostering a productive work environment.