John Brubaker, CEO of Smartwyre, facilitates a panel discussion with three industry leaders: Brant Gilbert of Winfield United, Amie Thesingh of Wilbur-Ellis and Joe Weis from Bayer Crop Science.

The conversation centers on the integration and challenges of digital technology in agriculture, highlighting the efforts and strategies employed to enhance the sector's efficiency and productivity. The discussion provides insights into Smartwyre's contribution to commercial performance improvement for agricultural input distributors, retailers, and manufacturers, and examines how these organizations are navigating the complexities of innovation in agriculture.