Where you are on the journey

BASF

We have captured your responses in our interview session and quantitative survey contributions and mapped them vs. all respondents (not just the businesses that are most like yours). All information is fully anonymized and aggregated.

Inventory and Cost of Capital

Industry Range
Industry Average
BASF

Finished Goods Ending Inventory as % of Sales

0% of Sales
50% of Sales
100% of Sales

Ending Inventory vs. Last Year

Decreased vs. last year
About the same vs. last year
Increased vs. last year

Cost of Capital

4%
9.5%
15%

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SMARTWYRE MARKET SENTIMENT SURVEY

36

Growth and Pricing Exectations

2026 Market Expectation - Value Growth

Decline <10%
Expect Flat
Expand >10%

2026 Market Expectation - Volume Growth

Decline <10%
Expect Flat
Expand >10%

5 Year Market Expectation - Volume Growth

Decline <10%
Expect Flat
Expand >10%

Your Company's Growth vs. the Market

Slower
About the same
Faster

Your 2026 Expectations: Prices from Suppliers vs. Last Year

LOWER
UNCHANGED
HIGHER

Your 2026 Expectations: Prices to Customers vs. Last Year

LOWER
UNCHANGED
HIGHER

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SMARTWYRE MARKET SENTIMENT SURVEY

38

Commercial Process Maturity

Pricing Process

Fully Delegated to Salespeople
Pricing Guides or Program Budgets
Pricing Automations with Exception Handling
Value Segments with Automations

Demand Planning Process

NO FORECAST OR PLAN
SPREADSHEET AGGREGATION
SOFTWARE SYSTEM WITH INTERNAL DATA
INTEGRATED PLANNING WITH CUSTOMER DEMAND AND INVENTORY CxN

Data Collection Process

No Connectivity
Seasonal Visibility: Programs Only
Seasonal Visibility Used for Production and Programs
Real-Time Data Used to Adapt Programs and Production

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SMARTWYRE MARKET SENTIMENT SURVEY

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